We posed these questions to Tumblr:


Can you correct or update your Personally Identifiable Information (PII) if you want to? Does the site tell you how to do this?

Sort of. Registered users can access and delete most information associated with their account by logging into the services and checking account settings page. California residents can request a copy of PII that is shared with affiliates and/or third parties.


Who is your Personally Identifiable Information (PII) disclosed to?

By default, content published through the Tumblr is shared with the public. User may choose to share information provided to Tumblr with Third Party Services (e.g. by syndicating posts to Twitter or Facebook).

In some cases, information (such as IP address) is shared with third parties such as service providers, consultants and other agents. “You hereby consent to our sharing of Personal Information with our Agents.” Tumblr may also share or disclose non-PII aggregate info with people and entities they do business with. Tumblr uses third party applications and services such as Google Analytics and Quantcast to collect and analyze information related to use of the services.

If Tumblr chooses to buy or sell business assets, user information will typically be one of the transferred business assets. Finally, Tumblr reserves the right to disclose any information as they reasonably believe is necessary to satisfy any law, regulation, legal process, governmental request, or governmental order, or to protect the rights, property, health or safety of Tumblr, users, any third parties or the public in general, including but not limited to situations involving possible violence, suicide or self-harm.


Can you access the privacy policy from the home page? Is the policy all in one place or in different parts of the website?

Yes, the policy is all in one place.

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